Uk Organic Food Essay

Uk Organic Food Essay

1 . you Why this kind of industry was chosen intended for analysis The chosen industry for analysis in this statement is the organic and natural food generating industry in the uk. This involves groups of organizations that produce similar items, in this case, organic and natural food produce. In recent years, there has been a heightened understanding in the press in relation to organically produced food, and a great emphasis has become placed on ‘healthier eating’ and a reduction in the production of genetically modified food. As this awareness boosts, it is important to analyse the industry in order to assess perhaps the industry is definitely favourable to exist in, and to ascertain whether it is most likely that it will end up being penetrated simply by new competitors. Another reason for selecting to examine this type of industry is because of the lack of an updated Mintel report, or possibly a similar financial report, specifically since there is so much extra attention being placed on this industry of late in the press. In order to get a better picture about the macro- and micro-environment in relation to the united kingdom organic food producing sector, frameworks will be used in order to review information about the sector. 1 . a couple of Aim The aims of this report should be research and assess the nature of the organic and natural food generating industry in the uk. This will occur by using two different frameworks, a PESTEL analysis as well as the use of Porter’s Five Pushes in order to fully understand the competitive micro- and macro-environment of this industry. When the analysis is definitely complete, it can be determined whether or not the industry is favourable to or not really, and foreseeable future changes in the sector will be believed. 1 . several Brief history of the UK Organic Meals Producing Sector The term ‘organic’ has been identified by the Organic and natural Trade Connection as a great ‘ecological development management system that promotes and enhances biodiversity, biological cycles, and ground biological activity… based on little use of off-farm inputs and management practices that reestablish, maintain, and enhance ecological harmony’ [1]. Used, this means that unnatural chemical fertilisers and insect poison are not used, and family pets are reared without the drugs that are normally routinely applied [2]. Protection from the environment is very important, and the quality of the garden soil is what determines whether the create can be deemed as ‘organic’ or not really. Historically, it had been common practice to only have got relatively few family run farms by which organic foodstuff was made, and this could possibly be purchased in farmers’ markets and smaller stores, including green corner shop. However , because the 1990s, organic food has received growth costs of about 20% each year, and statistics from Apr of this year show that organic foodstuff now makes up 1 to 2% of food product sales worldwide [3]. This kind of growth charge has been partly due to large supermarket chains adopting runs of organic foods, which can be reducing the farmer to consumer link, and offering a convenient fresh way to consume ‘organically’, and in addition due to a heightened interest in the media from this industry. For instance , large supermarket chain Sainsbury’s has more than 1000 organic products, had a 14% increase in product sales of their organic produce in 2006/2007, options all the organic various meats, fish, fowl, milk, and eggs in the UK and has agreements with maqui berry farmers to guarantee lowest prices in order that the long-term supply of organic beef [4]. A estimate from Jerry Dryer, who wrote a write-up called ‘Organic Lessons’ stated, “Organic is here to stay, not a novelty marching simply by in the night” [5], which is a positive suggestion which the market share is placed to increase and that new chances can be targeted, but this will likely be confirmed or denied at the end from the report. 1 . 4 Competitive environment? The organic meals producing market consists of a many small makers, who produce food which is often certified while ‘organic’ by the Organic Farmers and Farmers Organic Standards and the Dirt Association. Because of there being a lot of fragmented producers in the industry, it could be seen as a competitive market who also are competing for the attention of large or small superstore chains and stores, green grocers, and individual consumers of organic food. Organic produce in itself is fairly homogeneous, thus all suppliers in this industry will be selling similar products which are largely undifferentiated. This increases competition between the manufacturers as to how they are going to manage to get thier goods distributed over the merchandise of a competitor. There is also the option of individuals developing their own organic produce, which may decrease the demand for the purchase of generate. The competition of the environment will be talked about in more depth when an research is completed using the Porter’s 5 Makes framework [6].? 2 . PESTEL Uncontrollable, external pushes that affect decision making, which will thus affect the performance of an industry is called the macro-environment. The macro-environment consists of politics, economic, socio-cultural, technological, environmental, and legal forces, which is often referred to as ‘PESTEL’ forces [7]. A fantastic definition of this kind of framework to get analysis has by Kotler [8], which is “PEST analysis can be described as useful ideal tool to get understanding market growth or decline, business position, potential and direction for operations”. This is also helpful for forecasting the direction in which an industry is usually taking, and the intensity with this change. Elements can be assessed and put into order of importance, so it is clear to see what external factors are definitely the most pressing issues in an industry. In order to find out information for each with the factors, trusted secondary info sources shall we employed, such as newspaper publishers, periodicals, books, trade organisations, Government agencies information, and industry analysts effects. Once this type of analysis is complete, it truly is clearer to determine how to take full advantage of arising options, and plan to prevent potential threats which may occur in the industry. The sections beneath break down the macro-environment into six parts. 2 . you Political elements Government legal guidelines may determine what is thought to be organic in a particular region. This survey looks at organic and natural food suppliers in the UK, which is controlled by the Organic Farmers and Growers Organic and natural Standards [9], and the Soil Affiliation [10]. The Division for Environmental Food and Rural Affairs (DEFRA) states many sets out of what how create should be produced and the nourishing of livestock, in order for in meet UK Government criteria [11]. These requirements vary from region to country, within and out of doors of the EUROPEAN. This can have got a deep impact on the exporting of produce by simply UK maqui berry farmers, as what may be considered as organic and natural in this region, may not be thus in another. Associations with political figures need to be upheld, as guidelines is subject to change at any moment. For example , it recently continues to be decided to bar battery hen cages starting in the year 2009 [12]. 93% of eggs in britain market originate from battery hens, so after the legislation is fully in position, this will certainly not occur. This will likely increase competition in the market, since all ova will now end up being from free range hens, which might affect the poultry side in the organic food industry. By simply adapting to meet the new laws and regulations now, favourable relations will probably be kept with politicians, and current organic egg makers will need to locate new ways by which to gain market share in what could possibly be an increasingly over loaded market. The federal government currently gives farmers’ financial assistance, but current news coming from May 08 shows that the EU searching for to cut the amount of money it provides, and reinvest it with bonuses on taking care of agricultural terrain, rather than providing money to aid produce even more food [13]. This may benefit maqui berry farmers wishing to enter the organic food producing marketplace, as they include extra bonuses to convert their property to organic and natural soil, yet may hinder those previously in the market as a result of increased competition, and the lack of money to create extra meals needed to encounter desire. 2 . 2 Economic factors The organic food producing industry can be largely troubled by the UK economy, such as interest rates, exchange prices, buyer electric power, and buyer confidence, that will all certainly be discussed consequently. The current constant credit crunch, and high inflation has reduced chances of any kind of interest rate reduces, and a genuine threat of a downturn exists [14]. Mervyn Full, the chief of the servants of the Bank of England, has recently reported that UK pumpiing will rise above its goal and the economic system will greatly slow down [15], which in turn does not mean good things for an industry such as this, which in turn relies on people buying premium quality products. In the event that interest rates happen to be high, it costs more funds to steal banks, which usually deters expenditure, and may make it more difficult for farmers to convert all their land to organic garden soil and strategies of production, because a costly organization [16]. This pumpiing may cause virtually any employees employed in the market to require higher wages in order to cover any deficits that they are making, which can cause a problem intended for employers, especially if the industry diminishes if there is a recession. The credit crunch in addition has affected real estate prices, which have fallen, and a break in these revenue have been predicted to cut buyer spending by 8% [17], that can affect the sector. Exchange prices can affect how UK organic and natural food producers’ export their products, as a strong currency will make exporting tough, if foreign buyers are not able to get a wide range of produce because of their money. Buyer power may have a strong inexpensive hold above the industry, since disposable profits and readiness to spend can impact the sales of superior quality produce, specifically as there are more affordable alternatives. The state of the economy influences spending, as if there is a economic downturn, or at present with the credit crunch in the UK, spending falls. Organic food may be seen by simply some users and nonusers as a high quality product, and so when non reusable income is definitely reduced, this can be something which is usually cut back on to be able to use the extra cash elsewhere. In the event people are becoming more cost conscious, fresh motivations to buy the produce need to be uncovered aside from selling price. However , various purchasers of organic foodstuff do so because of what it stands for, and is a life-style choice that might not be affected by a bad economy. Consumer assurance may be dinged up if willingness to spend diminishes. The more rich a person is, my spouse and i. e. the larger wages and better lifestyle someone has, the more likely they can be to start or perhaps continue to order organic food [18]. 2 . several Socio-cultural factors A major socio-cultural factor impacting the sector is the mass media. A recent improved awareness of organic and natural food problems in the press has prompted an increase in organic and natural food sales, with a 70% increase seeing that 2002 to? 1 . 5billion in 2007 [19]. There is currently a bit from your media to work with the approaching 2012 Olympics to promote organic and natural eating, in order to avoid an overweight crisis also to appear a proper and healthy and balanced country. This increase awareness of the importance of healthy ingesting and guarding the country simply by reducing its carbon footprint can have an effect on consumer behaviour. The effect of the media may possibly change perceptions of people to organic food, such as the more impetus positioned on this market in the press, means even more people are aware of the benefits of ingesting organically. People may then transform their thinking about the way they eat, and believe that it really is worth paying more intended for the food, even if the economy is usually not as good as it could be. Figures coming from a recent Mintel report [20] show that attitudes to organic food show that folks believe first of all that the meals is healthier, secondly that this tastes better, and thirdly that it is better for the surroundings. With these kinds of belief devices becoming extensively in place, the chance for the expansion of the sector in people’s minds is increased. Yet , the press may too have a negative effect on the industry in two ways. Firstly, there has been bad press saying that the industry is shedding its values, and that the sector itself is ‘out of control’ as a result of an increased require and people not so sure the real reasons for why they are choosing ‘organic’ [21]. Secondly, increased advertising use (even although it is relatively low [22]) may draw excessive attention to the industry that is not prepared to give you the increased require. A typical buyer of organic and natural food continues to be outlined in a survey obtained from the Organic and natural Monitor web page [23], which recognizes them to generally live in an urban area in a big city, consider quality and provenance in decision making think about which foods to purchase, being well-educated associated with a midsection to excessive social class, and to are part of a moderate to substantial income home. These factors have been determined of the types of people who normally purchase these kinds of premium items, and usually fall under the ABS consumer foundation, due to a greater disposable salary [24]. Further research of the latest demographic styles show that the London plus the South in the UK will be more willing to accept the introduction of organic produce, compared to the remaining UK [25]. With this thought, it may be deduced that these areas are more likely for focusing on, and further consideration needs to be provided to where the sector should go subsequent should these kinds of places turn into saturated with producers. installment payments on your 4 Technical factors Scientific advances in transportation means which the ease of moving produce about the UK is definitely increased. Better roads and an increase in freeways have advantages for farmers to get their create into more busy cities. Transfer has even so been scrutinised in this market in recent years in the event that air freighting is used pertaining to the shifting of foodstuff or animals, but this will be even more discussed underneath the environmental factors section of the PESTEL research. The internet provides provided fresh methods of offering organic produce, just like online shopping, and electronic sourcing of generate to find regional organic foodstuff suppliers [26]. Looking at figures coming from a 3 years ago Mintel report on organic food, field schemes and mail purchase have had the greatest percentage maximize of consumption between june 2006 and 3 years ago (109. 2% change in now period). The ‘box scheme’ comprises of the delivery of fresh organic produce which is picked because it is in season in the united kingdom at the time of buying, and many farms have utilized the internet in order to allow this kind of scheme to take place. For example , Riverford Organic Fresh vegetables [27] enable people to choose different size boxes, and in addition give information about how much CARBON DIOXIDE emissions get off from the transport with their produce via door to door. This kind of shows the potential for how the increase in usage of the world wide web can be placed on the organic food sector. 2 . your five Environmental elements National and Global environmental issues may greatly affect the UK organic and natural food generating industry, just like weather and climate transform respectively. With no right growing conditions for some organic produce, my spouse and i. e. having good, well-nourished soil, collection may not reap many returns. Last year in 2007, the wettest weather for more than 240 years was recorded in the summer by Met Office, which obviously had adverse effects on this particular industry [28]. After this particular summer time, it was reported that organic and natural food prices would go up even further than the already high quality costs they have, partly as a result of weather reducing the amount of land fit for cultivation to be able to grow and harvest organic produce [29]. If adverse weather conditions carry out occur, the supply or organic goods will be reduced even more still, that might strongly affect an industry that already has increased demand but not enough generate to meet this. Climate transform has received increasing insurance in the media, convincing even more people than action must be taken in in an attempt to protect the planet earth, in particular, the notion of a ‘carbon footprint’. A ‘carbon footprint’ can be described as ‘a measure of the effect of human activities on the environment when it comes to the amount of greenhouse gases produced’ [30]. This influences the organic food producing industry the moment organically cultivated produce can be air freighted into the UK. The Soil Association is usually threatening to remove its seal of approval of authorization from organic food that can be imported by air, as they believe this to be elevating the carbon dioxide footprint, and going resistant to the morals that organic meals stands for [31]. This kind of change may possibly benefit UK organic foodstuff producers, because there will be less competition coming from overseas, but may be of detriment pertaining to internal UK flights, if it is how they normally transport their goods surrounding the country. The danger here is that folks who previously purchase organic food may possibly instead in order to locally found produce, be it organic or perhaps not, in order to help the local community, and to perform their little to reduce the carbon impact. There may be a possibility here for organic food suppliers to also trade nearby, so that persons can get the best of equally worlds. A benefit of organic food is that that attempts to ensure minimal numbers of pesticides and fewer artificial strategies are used inside the growing with the food. Just 25% of organic food carries pesticide residues, when compared with 77% of conventionally produced food [32]. This kind of reduces problems for any soil or wildlife in the place, and is reported to have added health benefits, all contributing to significantly less of a negative impact on environmental surroundings from dangerous chemicals. installment payments on your 6 Legal factors Legal changes in the Uk may affect the behaviour of firms and producers within this particular market. Back in 1984, the Food Work was released, which layed out the explanation and chastity of food, and affected the way in which food could be developed [33]. This legal act remains to be completely suitable today, and is also regularly current, notably affecting organic foodstuff producers in how they can describe and label their food. As well as a natural product being forced to meet UK organic criteria, it also need to abide by this kind of Food Work when selling to respective buyers, so as not to mislead consumers, i. electronic. it must be the actual claim this to be, in this case, organic. A ecu ruling in 2007 claims that pertaining to food to get labelled totally free of genetically modified ingredients, it should contain zero. 9% or less of such components, which may consequently affect the cost of organic and natural food [34]. Producers need to factor these sorts of statutory requirements into charges how much they're going to sell their very own food for. For the past couple of years, recorded lowest wage provides risen, with October 2007 being the last review at? 5. 52 per hour pertaining to workers outdated 22 and over,? 4. 70 per hour intended for workers older 18-21 inclusive, and? a few. 40 hourly for all employees under the associated with 18 who are no longer of compulsory university age [35]. These kinds of increases may pose problems for makers who cannot afford to meet these payments, particularly if inflation continues to rise, plus the credit crunch continue to be beckon a recession in the financial industry. If the suppliers cannot afford employees to help them maintain livestock or harvest vegetation, this may pose to be a big threat whether or not they can manage to meet the needs of customers.? several. PORTER’S FIVE FORCES The micro-environment is a set of pushes that immediately impacts the ability of an sector to provide its customers, which were referred to by Michael E. Avoir in an conditional framework while five pushes that identify the competitive intensity of your market. This can also be identified as the ‘attractiveness’ of an industry [36]. It must be appreciated here that even if an industry is determined to become ‘attractive, this does not mean that every single firm on the market will yield the same earnings. Only with uniqueness in resources or maybe a distinctive business structure can help to accomplish greater income. The five forces recommended by Porter are the risk of new traders, threat of substitute goods, and risk of founded rivals via horizontal competition, and the bargaining power of suppliers, and bargaining power of potential buyers from up and down competition [37]. The strength of these pushes combined establishes how competitive the sector is, and will determine unique favourable to enter. In reference to Porter’s Five Makes, the term ‘industry’ will be used to explain any products which are identical, and are close substitutes for each other. These five causes that influence how competitive the sector is will probably be discussed below. 3. one particular Threat of new entrants In order to assess the threat of new traders in the industry, it requires to be assessed whether the barriers to entry in the UK organic food generating industry will be high or low. This will be looked at in relation to economies of scale, product differentiation, cost disadvantages pertaining to the capital required, and entry to distribution stations, in relation to UK organic guidelines. Economies of scale happen when the costs of producing are reduced from making more units, as it is more efficient to enhance output. Several organic food producers may well benefit from the truth their consumers may be significant supermarket chains, who have the cabability to buy in bulk due to the benefits of their financial systems of scale. Organic meals producers are able to sell their particular goods to these chains, who realise that their customers have grown to be increasingly aware about the benefits of this quality generate. However , as a result of these organizations being in a position to buy mass, in order to contend in this market, organic maqui berry farmers may have to promote their products at a cut price if the supermarkets wish to sell this on to turn a profit. In this case, fresh entrants may be put off coming from entering industry if they can afford to compete with previously established providers of organic and natural food to main players. Product difference is a problem, as the organic products through this industry happen to be largely homogenous. If new entrants planned to penetrate the industry, they would have to think of latest ways intended for buyers to select their products more than another item which is the same as the one they are offering. This kind of does nevertheless mean that makers already on the market may have less competition enter together with them, given that the existing suppliers offer good prices and top quality meals, with well established networks. Expense disadvantages might pose a threat to new traders, as a massive amount capital is essential in order to enter the market. First of all, modern agri-technology is costly to purchase, and the largest expense of deciding to produce organic foodstuff is the alteration of property [38]. In order to convert land so that it meets the UK Organic criteria requires a wonderful capital expense, which is a primary reason why the supply is still brief. This may postpone potential entrants to the industry if consider they cannot make their land meet national requirements. These types of national requirements are susceptible to change, therefore barriers to entry can be heightened or lowered by given moments, depending on precisely what is decided by the ruling body. This may as well affect international entrants, because national specifications vary in several countries. Precisely what is seen as organic and natural in one country, may not meet the requirements in the UK, so manufacturers may be shielded from further more competition in that respect. For example , fresh regulations in Japan triggered the majority of goods to lose their organic position [39]. This also ties in with access to distribution channels, since UK manufacturers may be preventing for space on supermarket shelves or perhaps stalls in a local farmers’ market, and only the best is going to survive. Though supply is definitely short, a limited amount of space remains to be given to organic food, which on one hand may deter entrants in to the industry, although equally can provide some makers wishing to enter the market a larger incentive to enhance awareness about organic produce, trying to meet that supply in new ways. a few. 2 Menace of substitute products Alternative products are products which can fulfil the same function, but from a different sort of industry. Regarding the organic and natural food sector, substitutes can happen in the form of different types of eating, or fad diet plans, such as calorie-counting healthy eating, and or in your area sourced conventional produce. 1st to be talked about is reduced-fat and reduced-calorie food, that might appeal for the organic food shopper. If perhaps people are ordering organic meals as a misconception of just what it is, and do so intended for the health rewards, then they may possibly switch to specific ‘healthier eating’ options, instead of organic meals. This risk however has become reported to become minimal right now, as statistics in a Mintel report by 2007 in organic food show that organic foodstuff is encountering a much greater growth than reduced calorie options [40]. The reduced-calorie choices, as well as practical foods, still continue nevertheless to rise in popularity. In your area sourced typical produce likewise poses a threat to the organic food industry, as being a people might choose to support local farmers rather than to choose organic food. This is especially tough on the organic and natural food sector, as even more farmers may possibly decide to never convert their particular land to organic in the event that people are even more willing only to buy conventional locally created food [41]. This kind of threat may encourage organic and natural farmers even so to sell generate locally, thus they are masking both sections of their marketplace. An example of this threat is posed by dairy, as demand for organic milk far surpasses the supply, so people are facing the problem of having to acquire non-organic nearby sourced dairy, as this is a crucial substitute for people buying dairy in the high grade market [42]. Organic food could possibly be seen as need to some, but for most it is a luxury, and conventional foods can replace the premium priced, undersupplied organic foodstuff. 3. several Threat of established competition The simplest competitor in this market may be seen as people who increase their own organic produce in their backyard or regional allotment. This kind of reduces the need for organic maqui berry farmers to sell their very own produce to consumers, which has the potential to reduce the dependence on them to sell, as it may end up being cheaper for individuals to develop their own. Aside from this threat, there are other forms of competition within the industry. Rivals in the market have different methods of competing against each other, including varied varieties of price, marketing strategies, and advancement techniques. First of all, a lasting competitive benefits can be gained through the development from producers in the industry. For example , organic farmers may decide to provide their goods only to community outlets and consumers, which in turn increases the probability of people wanting to buy products which can be organic and sourced nearby. This can offer a competitive edge over organic and natural producers in britain who have a greater carbon footprint by providing their products country wide. Competitive rivalry may continue here because more competition enter the market to satisfy the growing demand for organic produce. Because new traders penetrate the industry, it needs to get increasingly considered new ways to differentiate goods, as the nature of the generate in this sector is largely homogenous. There is not a large diversity of competitors, since organic produce is a same from a single farmer’s property to another, thus competition will be high in order to get individuals to choose one farmer’s particular develop. This is also true when contemplating who will purchase this food, while supermarkets will be increasing their particular ranges of organic food, so competition to get produce decided to be bought from these will be high [43]. If a supermarket currently purchases a particular farmer’s create, it may be challenging for various other competitors to penetrate the industry if buyer loyalty previously exists, so new ways of doing so will have to be thought of, such as competing in price. This kind of, however , is only going to be conceivable to a certain extent, like a profit should be made by the producers to be able to continue all their business. Existing firms may possibly compete through this industry through diversification showing how the generate is offered, as some farmer’s may well set up an industry stall or store to be able to deliver their produce for the consumer. An advantage of this is a added ease to consumers of having a location they understand they can go to in order to resource locally created organic meals. An example of this is actually the ever increasing popularity of the cycle ‘Planet Organic’, which is carrying on to broaden upon it is outlets in urban areas working in london, so that people don’t have to live in non-urban areas to get there organic food [44]. three or more. 4 Bargaining power of suppliers There is an estimated 4630 makers in the organic market who may have converted all their land to organic garden soil, and this can be ever increasing [45]. Despite the fact that this is continue to increasing, it really is expensive to convert typical land, which means this may be one of the causes for a fairly low volume of suppliers with this industry. It focuses on whether suppliers inside the organic foodstuff producing sector have high or low amounts of power over the happenings in the industry. The manufacturer of organic food may be seen as powerful, as we have a high buyer demand for these items. This gives the suppliers the added advantage of having the capacity to choose how and where to supply their produce. Nevertheless , even though this increases distributor power, the purchasers for their develop are fragmented, so there may be a reduced bargaining power over price, because there is just so low that producers are able to present their merchandise for. Organic and natural food by itself is a unique giving, which gives a substitute for conventionally produced food, and will satisfy the needs of particular consumer teams who seek quality and therefore are concerned with the provenance of what they consume. This allows suppliers to have a higher power within the conventional or perhaps locally found produce, because organic foodstuff is seen as a lifestyle choice and not just one of convenience or requirement. Figures from Mintel show that 65% of people shop in grocery stores where the food is of high quality and is fresh [46]. This decision from customers gives suppliers the added benefit of being able to provide a service that folks actually want. 3. a few Bargaining benefits of buyers The bargaining benefits of buyers available in the market can have a wonderful effect on the industry by itself, which will now be outlined when it comes to how much electric power they have in the industry. Obtaining power might be deemed being relatively low in some areas, but high in others through this industry for several reasons. With an increase in demand for organic produce, a large amount of buyers happen to be competing for the relatively brief supply of meals. This may imply they are willing to pay higher rates for the produce, due to the availability staying decreased. This supply scarcity was layed out in The Grocer, which reveals sales were up to? a few. 1billion after they reported in March 2007 [47]. However , some large purchasers, such as huge chains of supermarkets, may possibly have an elevated buyer electrical power due to suppliers wanting their very own goods to be sold in these stores, because they can ensure produce comes via a contract for a certain time period. This decreases uncertainty intended for suppliers, and ensures less food can be spoiled. The truth that this market contains a large number of undifferentiated suppliers may mean that buyers have an overabundance power above who to decide on to supply their particular produce if you have a large amount of suppliers in that particular area. The charge for buyers of moving over suppliers to get produce is extremely low, which further still increases their particular power, let's assume that there is the right amount of supply existing. Buyers understand that there is a shortage of supply of organic produce, and this may give these people less electric power over suppliers, and over the industry generally speaking. It has been previously mentioned about the increased require over supply, so purchasers may have to pay out the prices on offer to these people by suppliers if they really want this non-conventionally grown generate. Buyers could also have larger power in certain respects as a result of existing alternative products, that have previously recently been discussed. There is an opportunity in some cases for people to change to locally sourced conventional food, rather than organic meals. This can boost buyer electrical power, if they will decide to refrain buying organic and natural food entirely, which may pressure producers to lessen their prices, or just to exit the industry.? 4. BOTTOM LINE 4. you The market at present Looking at the information which has been discussed inside the 2nd and 3rd parts of this statement, deductions and analysis can be made regarding the market at present.

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