The product of life cycle Essay

The product of life cycle Essay

Pick a product which you will be familiar. What stage is definitely your chosen product at in the product life cycle? Give rationale to your answer. Depending on your knowledge in the product life pattern, what types of changes will occur to your chosen product mainly because it continues through the product life pattern? How will this affect the promoting of your picked product? (minimum 100 words) The product of life circuit “describes the stages a very new product thought goes through by beginning to end” (Perreault, Canon, & McCarthy, 2009, p. 261). The item life routine has several stages: industry introduction, marketplace growth, marketplace maturity, and sales decline. Let’s take into account the electric vehicles such as The Nissan Leaf; this device is in the industry introduction stage. Indeed, Nissan’s sales will be low; consumers are not seriously looking for this product as they might not have a good suggestion how this system works and what is its true value. At this stage, Nissan’s marketing will be affected because several educational promotions and enormous monetary assets will be necessary to let the consumers know about the modern electric car that is available out there. Once the buyers learn about Nissan’s electric car, the product is going to enter in the next stage of market expansion. Sales increases and Nissan will make greater profits; however , the competition will likely start to significantly notice that the consumers are buying more electric powered cars. In that case, the Nissan’s product will certainly move to another stage, industry maturity; in this stage Nissan’s sales more than likely will level off while there will be many competitors who will be selling electric automobiles. Finally, in the last stage of sales decrease, Nissan will start replacing their Leaf model with newer models (Perreault, Cannon, & McCarthy, 2009).

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