REI Marketing Environment Worksheet Essay

REI Marketing Environment Worksheet Essay

1 ) Consumer incomes- As buyer incomes replace the ability to offer nonessential merchandise is straight affected. REI sells non-essential goods. If perhaps consumer incomes are growing they will possess discretionary profits and REI should gain. If Buyer incomes happen to be flat or decreasing REI will see a negative impact on sales. 2 . Inflation- Inflation can be described as measure of the decrease in the value of money. This means that if pumpiing is elevating it will take more income to purchase a similar product. Again with REI they sell nonessential products and can be negatively afflicted with inflation. Inflation has not been a problem but it can be predicted being in the future and so REI need to factor this into their sales and marketing strategy. 1 . Since REI is not only a global firm they are much less affected by a global economy. They are really not immune however while the global downturn affects the U. T. economy overall. This in turn does have a secondary effect on REI. installment payments on your Since the global economy straight affects the U. H. economy virtually any downturn in the global economic climate is going to include a negative impact on the U. S. economy therefore having a secondary influence on REI. This may have the same result as mentioned in the U. S. economy simply one. 1 ) Federal, express and local rules and agency’s affect REI as well as almost every business. The Federal Control Commission manages competition to prevent unfair practices. The Consumer Safety Agency allows protect the health and basic safety of consumers. As REI has many private label goods they must make sure that they are secure to avoid legal cases and huge aigu?. 2 . As REI is actually a consumer Supportive they also have various other regulations that govern that they manage their very own business. This kind of does give them some tax advantages within the competition yet may be a drawback when it comes to stored earnings and investments. 1 . REI has generated its business on ethnical trends. They are very green and very associated with special causes that connect with their organization. They industry to a particular group of consumers that have similar believes and therefore are willing to purchase products to support that believe that. This is a good example of Relationship Marketing and REI has been very effective with this plan. 2 . REI, according for their website managed over 750 volunteer events to help the area community and environment. REI started in Detroit which is a best market with this type of procedure. This market is extremely socially powered and willing to back up companies that also have comparable believes while using environment. This kind of also may become a limiting component when looking at long term growth to get REI. Specifically is the overall economy takes a further more downturn. 1 . Changes in developing techniques may have a huge effect. If identical products that REI offers become more affordable from a competitor due to technology advancements it has a immediate impact on REI. They will possibly have to improve with the technology, change suppliers and/or manufacturing, or lessen price and margin to compete. In either case this is a threat to REI. installment payments on your Another example of how technology can affect REI is simply in customer details. Who consumers are, the purchasing behaviors, personal information, non reusable income etc… A company that is tied in this data and uses it as a guide to their very own marketing strategy will have an advantage over a company that will not. As a customer coop REI has the ability to have got a more total data basic than a no coop. Competitive forces can also be a part of the marketing environment, and we will assessment those through this unit’s second assignment.

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