Chicboy Marketing Plan Essay
Chic-Boy™ can be described as new brand and business model of Pier One Bar and Grill Holdings Organization, the company lurking behind the successful Pier One particular Bar and Grill restaurant chain in the Philippines. This can be a quick-service cafe that is a “cut above” junk food, with a cult-like following. The concept focuses on quality, range and service. Chic-boy’s pleasure is the Cebu Lechon Manok and Cebu Lechon Liempo marinated and filled with her group spices and charcoal broiled to succulent and yummy perfection. 2. Objectives The key objective of Chic-Boy is always to provide people/ their customers with great foods at affordable prices, provide convenience by simply allowing family members reunions and get together. And last but not the least, certainly one of their targets is to expand the business by giving and permitting franchise. 2. THE FRANCHISOR-FRANCHISEE RELATIONSHIP Franchisor shall offer Franchisee with specifications for brands and types of any equipment, fixtures and furniture necessary for the Franchised Facility, The Franchisor will give you supplies just like products, gear and materials previously designed and provided by the Franchisor to be found in the Franchised Facilities and “services” which includes, but is not limited to, consistent creativity and reconstruction of products and processes, in-store audit investigations related to the consistent procedures of health, safety, and proper execution of pre-defined pharmacy methods and strategies, also schooling and assistance program will probably be given. 2. Responsibilities of the Franchisee The responsibility of the franchisee will give attention to the continuous services and royalty service fees, accounting and records, requirements of quality and performance. * PRODUCTS * SUPERVISION, STAFFING, STRATEGIC PARTNERS, ANG PROFESSIONAL SUPPORT * PROCEDURES * PROMOTING * Promoting Targets The prospective market of Chic-boy will probably be students, staff and famiies. There are simply no age limit as to who have are their particular target market, as long as they can nonetheless eat the food item offered by the establishment. * Distribution Since the entity suggested is not really in the making industry, the distribution explained in the plan will be the position where the wall socket will be placed thus offering the customers inside the vicinity. 5. Competitive Environment and Placement The primary rivals of the Chic-Boy will be the junk food chains such as Jollibee, McDonald’s and KFC that are inside the same vicinity of the proposed franchise. The other food plaes are viewed as as supplementary competitors mainly because since equally offer meals, the service and form of food offered is different. 2. Marketing Methods and Support The marketing tactics and support that Chic-Boy are already offering are simple flyer giving and submitting of tarpaulins and cards. And the Chic-Boy radio they may have in their own stores and outlets. The P 6, 069, 1000 total expense will be funded by the 5 investors with the distribution as follows: P several, 069, 1000 for the managing movie director and G 750, 500 for the rest of the 4 investors. * Use of Funds The total investment of P six, 069, 000 will be used in the payment of rent for the land/property, Working Capital, Household furniture, Fixtures, Instruments, Construction and Renovation. A fund shall be allotted to get the payment of hire, because the real estate is leased; for the furniture, fitting and equipments, this includes the aircon devices, signage, dining tables & chairs, grillers, selection hood, freezers & chillers, plates, utensils kitchen and restaurant products; another allocation for the development & restoration which includes civil works, plumbing related, electrical, lighting, mechanical, exhaust system and clean air; and in addition, funds to get used since commissary pay in, franchise fee and seed money.
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