Smart Card Marketing Solutions Essay

Smart Card Marketing Solutions Essay

Smart Card Marketing Alternatives is a company established in the year 2003 that provides prepaid credit card services to customers searching for an alternative to charge cards and as a form of electronic information for stores in regards to documenting a customer shopping for behavior. Key card Marketing Alternatives (referred to in this newspaper as SMKG going forward) offered 4 types upon services: GoSmartCard, Velocity money, Velocity Service provider, and prepaid wireless. Each one of the services, as well as the audience, background on the market, pros and cons of the firm, and marketing plans. Types of Service and Competition Get Smart Card The GoSmartCard can be described as service that allows companies to use the card and incentive programs. This is agreed to merchants and retailed and personal account information. The platform itself is known as a real-time web-based application that monitors the transaction in real-time and let for retailers to access the knowledge. The competition could possibly be any company or retailer which offers gift cards. This kind of service is offered by many stores already. This service has already been in the market as well as for some time at this point. Velocity Money The services includes two card types: Pin Charge Card, that is used by customers as one might a traditional debit card and a Grasp debit card, which functions like a traditional Master cards. Both are desirable features although there is placed a inundated market with a lot of competition Velocity Merchant This kind of service permits electronic verify processing. This feature have been offered by Tele-Check for many years. The benefit to this characteristic is the e-commerce site which offers additional features just like private marking on Expert card and instant cash transfers. These are two attractive features. Prepaid Cellular Now prepay wireless can be described as service presented, which allows the retailer does not have to pay for the product until after the deal is made. This is certainly a very eye-catching feature for retailers. Access to the Market Feasibility The goal of feasibility is to is always to assess the financial viability of the proposed organization. The feasibility study should answer problem: “Does the theory make monetary sense? ” The study should provide a complete analysis in the business opportunity, including a look at all the possible hurdles that may stand in the way of the cooperative’s success. The outcome of the feasibility research will suggest whether or not to proceed with all the proposed opportunity. If the outcomes of the feasibility study are positive, then your cooperative can easily proceed to create a business plan. (Williams, 2011) Following review of the customer’s website, services provided, and over goal, the Market feasibility does not make sense. The market can be saturated with competition just like Visa, Master card, Discover, STOCK EXCHANGE, Rush Cards, and many more. The company does not may actually have done the required research to determine the whether there exists a need for this kind of service in the market. In addition , this may hint towards the fact a proper business plane was not finished and examined. Their validity of market acceptance definitely seems to be assumed vs researched and studies. Summary Overall, SKMG could have done more exploration on the will need of their providers. Primary researching the market is one of the starting points in this customer to acquire been able to ascertain acceptance into the market. Appendix I reveals the current express of their stableness in the market.

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