Understanding Consumer Behavior Essay

Understanding Consumer Behavior Essay

The study of customer behavior is exploring the consumer buying process of want recognition, search and evaluation, purchase, work with and merchandise disposal. Understanding consumer actions are crucial to determine the ideal market for particular products and what marketing strategies to use to achieve organizational objectives. The intent of the paper should be to identify the buyers of Dannon Activia Yogurt as well as the personal elements that impact their purchasing decision. Dannon Activia is a delicious and nutritious yogurt packed with nutritional supplements. It is positioned on the market like a probiotic product that helps with occasional anomaly and detoxification one’s digestive tract. It is available in assorted flavours such as peach, pear and so forth. The marketers of Activia know that a great way to influence client behavior is to give buyers an effective motive simply by convincing all of them they need the item for reputable health causes. For example , their particular slogan “Take the challenge” almost dares the consumer to try the product and feel the difference in their digestive system. Customers want to know they are doing something rewarding just like practicing good health. The customers likely to purchase this product are health-conscious individuals. It targets both young and old persons with our digestive health issues wishing to regulate their particular intestinal motility. People with energetic lives and the ones who simply enjoy the rewarding taste in the Activia will certainly buy the merchandise. It is not designed as a fat loss tool nevertheless individuals trying to lose weight will likely purchase Activia as a low calorie snack. A few personal elements that effect someone getting Dannon Activia Yogurt are their well being motivation, overall health status and the conscientiousness relating to nutrition. Consumers’ susceptibility and product belief must also be considered. Other factors range from the consumers’ age group, personality, frame of mind, self-efficacy, self-concept, taste choices and way of life. This product evaluation demonstrates how personal, emotional and social determinants is utilized for demographic, psychographic and behavioral segmentation. It reiterates the importance of understanding consumer behavior in determining concentrate on markets and effective marketing policies.

Related Essays