Organizational overview and goals Essay
Cadbury is one of the leading companies in ht world which advertising confectionaries. Ireland in europe is one of the main market for Cadbury having Ireland Cadbury operating since 1932 and producing more than 200 brand distributed to over 30 countries. Cadbury’s objective is to make a way through for its white chocolate that will be introduced to the market targeting the mature female population. The target industry for the merchandise will be the woman marketing pupation which is more likely to make the purchasing decision for the entire family. The creation of the product on the market will make use of a number of approaches which will require below and above-the-line advertising tactics to take the product to the final client. This will require the combination of strategic selling price, promotional activities, effective direct marketing, and also other effective marketing tactics(Card hide, 2008) Performance of the desired goals The Cadbury Company provides a capability of obtaining this aim as it has identified the target market of its item. With the goal and the item in the market, there exists a way because the company could use its strong brand that are existing in the market to promote and present the new item. (Card bury, 2008) Planning the achievement of the goals Cadbury has already laid strategies that will enhance the product features faired well in the market. It has started simply by identifying the prospective group that may ensure that the other organizations would stick to if the woman population. Women population is among the most preferred for they have to purchase for their families and thus enabling the corporation to achieve it is goals. Alternatively the new manufacturer does not possess much glucose as the brown candy thus disassociating the product with high health hazards as most might claim that very much sugar will spoil the teeth therefore ruining the candy market. Since the product is previously in the market, this kind of marketing strategy will probably be aimed at bringing out the new company which objectives a different market segment in the existing brands. This will be achieved through the use of distinct marketing strategies. (Card bury, 2008)
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