American Apparel Swot Evaluation : American Clothing Essay

American Apparel Swot Evaluation : American Clothing Essay

American Apparel SWOT Evaluation Strengths
American Apparel is usually a vertically integrated clothes company, where, design, advertising, and advertising are done in-house. This plan makes American Apparel the biggest factory operating in america. By handling all phases of production in-house, the business is able to cut costs on delivery and transportation price. Getting vertically integrated makes the corporation more efficient since the business has control. Bringing this kind of factory to Thailand will be very good for its economy since it would make jobs and also bring in revenue. The business's brand is targeted at urban, edgy, casual, cultural conscious individuals between your ages of 16-24. Looking at the company's advertising it is clear that it is associated with young consumers, using text message on the advertisements to get over the values and communications of the business. Young customers in Thailand lead to good business opportunities creating a third of the populace. This band of consumers also offers disposable income they are willing to devote to leisure, such as for example shopping. American Clothes is passionate about the ethical treatment of their workers pledging to become "sweatshop free". The business feels that by dealing with their workers well and providing benefits results in better worker, quality products, great work place, and good worker retention. Bring a organization into Thailand which has such an insurance plan will make sure that employees are treated fairly.…

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